Providing Market Intelligence for 40 Years

In The News

TVE Use Now 40% Of US Pay-TV

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23 per cent, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TVE Use Now 40% Of US Pay-TV" by www.advanced-television.com

Previously In The News

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...