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TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing to ~5.7 paid streaming services.

Parks Associates finds that 61% of households who churned from a streaming service in the past year said they were spending too much on streaming.

Parks Associates research finds 43% of consumers in US internet households report watching live sports or sports programs and highlights.

In the Quantified Consumer study Ad-Based Streaming: Consumer Demand & Engagement, Parks Associates quantifies the rise of ad-based streaming including both FAST and AVOD services. It analyzes why ad-based services are experiencing a surge in popularity, which services are the most popular, and household sentiment towards the ad-based experience. 

From the article, "TV Upfronts 2025: Themes and Takeaways" by Jennifer Kent, Tam Williams

Previously In The News

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Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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