In The News

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

March 23, 2016

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertainment household,” said Parks Associates Research Analyst Glenn Hower. “As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalised services for their subscribers and viewers.”

From the article "TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers" by Joseph O'Halloran.

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About Parks Associates

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

Previously In The News

Third Of US Broadband Households Have Multiple OTT Packs

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Will Apple TV kill the cable box? Not so fast

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