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TV Everywhere Reaches 40% Of US Pay-TV Consumers

March 28, 2016

MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates.

The percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TV Everywhere Reaches 40% Of US Pay-TV Consumers" by www.televisionpost.com

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About Parks Associates

TV Everywhere Reaches 40% Of US Pay-TV Consumers

Previously In The News

Video advertising’s bright future and what you should be doing now

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Parks: Netflix retains OTT top-spot in the US

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