In The News

TV Everywhere Reaches 40% Of US Pay-TV Consumers

March 28, 2016

MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates.

The percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TV Everywhere Reaches 40% Of US Pay-TV Consumers" by www.televisionpost.com

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Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

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Study: OTT Streaming Hours Grew by Over 100% Last Year

The company’s data also revealed that TV-connected streaming devices were the most popular for streaming OTT services. Most videos were consumed through devices such as Amazon Fire TV, Roku, and gamin...

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About Parks Associates

TV Everywhere Reaches 40% Of US Pay-TV Consumers

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Can Traditional TV Keep Up In A Digital-First World?

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

Study: OTT Streaming Hours Grew by Over 100% Last Year

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