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TV Antennas Make Comeback As Pay-TV Prices Soar

January 23, 2017

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The results came from an online survey.

"What is driving this is that over time pay-TV prices have continued to go up," said senior director of research at Parks Associates. The "perceived value of pay-TV is the No. 1 reason people cancel or downgrade their pay-TV service."

From the article "TV Antennas Make Comeback As Pay-TV Prices Soar" by Bob Fernandez.

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About Parks Associates

TV Antennas Make Comeback As Pay-TV Prices Soar

Previously In The News

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

Is It Time to Bring Back the TV Antenna?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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