Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke to Thomas Ahn-Hicks, co-founder and Head of Strategy and Business Development for the company. Ahn-Hicks and I chatted on the phone, and I asked him about Tubi TV’s history and growth – as well as the challenges and issues the service faces.
From the article "Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT" by Stephen Lovely.
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...
HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
