Providing Market Intelligence for 40 Years

In The News

Tubi leads top ten US FAST services list

Parks Associates released its first Top Ten US FAST Services list, with research showing Tubi, The Roku Channel, and Pluto TV in the top three positions, as the free ad-supported streaming television (FAST) market shows continued momentum in subscriber growth and engagement.

“FAST services are no longer a secondary viewing option, they are a central part of the streaming landscape,” said Michael Goodman, Director, Entertainment Research, Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

The analyst firm's quarterly surveys of 8,000 US internet households find 46% of US internet households regularly use FAST services to watch long-form video content. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond.

From the CSI Magazine article, "Tubi leads top ten US FAST services list"

Previously In The News

OTT Growth Spreads Across Services

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subsc...

Top Smartwatch Daily Activities: Fitness Tracking, Notifications

The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized. Rather, smartwatches are being used more as devices for activit...

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast ne...

Can Samsung Kill Siri?

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as the...