Providing Market Intelligence for 40 Years

In The News

Tubi leads top ten US FAST services list

Parks Associates released its first Top Ten US FAST Services list, with research showing Tubi, The Roku Channel, and Pluto TV in the top three positions, as the free ad-supported streaming television (FAST) market shows continued momentum in subscriber growth and engagement.

“FAST services are no longer a secondary viewing option, they are a central part of the streaming landscape,” said Michael Goodman, Director, Entertainment Research, Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

The analyst firm's quarterly surveys of 8,000 US internet households find 46% of US internet households regularly use FAST services to watch long-form video content. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond.

From the CSI Magazine article, "Tubi leads top ten US FAST services list"

Previously In The News

Parks Associates: Security and Smart Home Research for 2017

CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...