Providing Market Intelligence for 40 Years

In The News

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates.

The research firm said 46% of US internet households now regularly use FAST services to watch long-form video content.

Parks Associates’ first Top Ten US FAST Services list places Tubi in first position, followed by The Roku Channel, Pluto TV, Samsung TV Plus and Xumo Play.

Michael Goodman, director, entertainment research at Parks Associates, said FAST services were “no longer a secondary viewing option” but had become central to the streaming landscape.

He said the gap between leading services such as Tubi and the rest of the market underlined the importance of content breadth, distribution partnerships and user experience.

Parks Associates said the growth of FAST reflects subscription fatigue and rising streaming costs, with advertisers increasingly following audiences into free ad-supported streaming environments.

From the article, "Tubi leads Parks Associates US FAST ranking" by Julian Clover

Previously In The News

Apple TV could be star of Wednesday's show

Apple's effort to upend the television market isn't a sure thing, analysts said. Many of the features that it is expected to include on Apple TV -- an app store, voice search, a more powerful processo...

8% of UK broadband homes own a smart watch

European research from Parks Associates shows 8 per cent of UK broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment...

Amazon is banning the sale of Apple and Google streaming devices

Amazon has recently been ramping up Prime Video, investing heavily in programming. It has commissioned a TV series written and directed by Woody Allen and hired Jeremy Clarkson, Richard Hammond and...

Why sharing your Netflix password is considered piracy ‘lite’

With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose million...