Providing Market Intelligence for 40 Years

In The News

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates.

The research firm said 46% of US internet households now regularly use FAST services to watch long-form video content.

Parks Associates’ first Top Ten US FAST Services list places Tubi in first position, followed by The Roku Channel, Pluto TV, Samsung TV Plus and Xumo Play.

Michael Goodman, director, entertainment research at Parks Associates, said FAST services were “no longer a secondary viewing option” but had become central to the streaming landscape.

He said the gap between leading services such as Tubi and the rest of the market underlined the importance of content breadth, distribution partnerships and user experience.

Parks Associates said the growth of FAST reflects subscription fatigue and rising streaming costs, with advertisers increasingly following audiences into free ad-supported streaming environments.

From the article, "Tubi leads Parks Associates US FAST ranking" by Julian Clover

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

For Apple TV, The Price Is The Problem

In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...