Providing Market Intelligence for 40 Years

In The News

Total Number Of IoT Devices To Reach 46 Billion By 2021: Research

"Online giants have the scale and technology to take risks in new areas of innovation," said Parks Associates. "In some cases, these innovations are transforming whole sectors of the connected home."

In fact, Parks Associates believes that voice control is the key to unlocking the consumer IoT market and will prove to be the prevailing connected device trend of the coming year, because consumers are already more than at ease with a host of smart devices around their homes.

From the article "Total Number Of IoT Devices To Reach 46 Billion By 2021: Research" by www.gadgetsnow.com

Previously In The News

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...