Providing Market Intelligence for 40 Years

In The News

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months.

According to Parks Associates, the overall estimated OTT churn figure had edged up to one in five homes at the end of the year from 18% at the end of the second quarter. Netflix’s estimated churn rate also edged up, from 4% to 5% of broadband households. The 12-month churn rate included those who cancelled at the end of their free trial period.

From the article "Top Three Dominate As US OTT Churn Edges Upwards" by www.digitaltveurope.net

Previously In The News

OTT Subscription Churn Rate Steady at 18%: Parks

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates. OTT video subscript...

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Market research outfit Parks Associates offers up a glimpse of the bundle's penetration: As of the end of the first quarter of this year, 19% of U.S. broadband subscribers also enjoy wireless/mobile s...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive