Providing Market Intelligence for 40 Years

In The News

Top 10 IoT trends for 2017

A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications.

According to the report, while the market for smart watches, and for wearables overall is in the early stages, there are significant growth opportunities for both manufacturers and app developers.

Parks Associates research shows that consumers primarily use smart watches for health and wellness tracking (58 per cent) and receiving notifications (57 per cent).

Early consumer data also showed smart watches have an advantage over fitness trackers regarding usage with sports and outdoor activities. According to the report, brands like Apple have taken notice of these use cases and are looking to capitalise on its users’ needs with the Apple Watch Series 2, which has GPS and water-resistant features to enhance these types of activities.

From the article "Top 10 IoT trends for 2017" by Azadeh Williams.

Previously In The News

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...