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Too much TV? Enter HBO Max, the latest streaming wannabe

May 27, 2020

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.

From the article "Too much TV? Enter HBO Max, the latest streaming wannabe" by Tali Arbel.

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About Parks Associates

Too much TV? Enter HBO Max, the latest streaming wannabe

Previously In The News

Apple devices have high net promotor scores across consumer electronic products

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

Study Shows High Consumer Expectation for Rapid Security Event Response

The Smart Money: AVS-01 Gains Traction

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