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Too much TV? Enter HBO Max, the latest streaming wannabe

May 27, 2020

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.

From the article "Too much TV? Enter HBO Max, the latest streaming wannabe" by Tali Arbel.

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About Parks Associates

Too much TV? Enter HBO Max, the latest streaming wannabe

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

The U.S. has nearly 300 OTT services to choose from

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