The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna householders as people patch together different ways of accessing entertainment with traditional pay-TV services. The number of internet-only households with TV antennas rose about six percentage points over the last five years, to 15 percent by the third quarter of 2016, according to Parks Associates. It had been about 9 percent of internet-only households in 2013. “The concept of cord-cutting is in the public mind,” said Parks.
From the article "Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable" by Bob Fernandez.
Harry Wang, senior director of research for mobile and health at Parks Associates, agrees that the “gap between smartphone camera and DSLR is shrinking,” and that Apple has further narrowed whatever s...
Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...
Variety reported last year that the research firm Parks Associates estimated that "illicit password sharing" to video on demand players used by Netflix, HBO and other Internet subscription providers c...
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...