Providing Market Intelligence for 40 Years

In The News

Today's Cable TV May Not Be Better But It Sure Is More Expensive

According to Parks Associates, a market research firm, 63 percent of U.S. households with broadband connections subscribed to at least one over-the-top video service at the end of September, up from 57 percent at the beginning of 2015. It's not clear exactly how many consumers have abandoned cable completely, because many people who subscribe to over-the-top services use them to complement pay TV.

From the article "Today's Cable TV May Not Be Better But It Sure Is More Expensive" by Bill Snyder.

Previously In The News

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...