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Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

April 06, 2016

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.

While content is a risky business, analysts believe it's a way to keep customers engaged.

"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."

From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Tracey Lien.

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About Parks Associates

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Previously In The News

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Netflix Is King of Paid Streaming, Study Says

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

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