Providing Market Intelligence for 40 Years

In The News

This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants

Voice assistants are integrating into more and more places; the smart speaker market in particular is expected to grow 60% from 2016 to 2017, according to Parks Associates research analyst Dina Abdelrazik. So let’s say one day, voice tech starts to feel normal and become superior to touch — what happens if some apps and devices only support one assistant, while others only work with another? If Amazon's Alexa were to stay dominant, would that let Amazon dictate what devices you buy — and where you shop? Is recreating the type of platform war that led to Android and iOS dominating mobile devices the best thing for voice tech?

From the article "This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants" by Jeff Dunn.

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...