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This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share in 2021; right next to it was Amazon with about the same share.

So why would a behemoth such as Amazon with virtually unlimited resources opt for collaboration with its competitor?

From the article, "This Roku News Is Not Getting the Attention It Deserves" by Kaustubh Deshmukh.

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Roku Stock Retreats After Device Maker’s Roaring IPO

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Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates. Amazon may be...

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