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This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share in 2021; right next to it was Amazon with about the same share.

So why would a behemoth such as Amazon with virtually unlimited resources opt for collaboration with its competitor?

From the article, "This Roku News Is Not Getting the Attention It Deserves" by Kaustubh Deshmukh.

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Another industry insider, Parks Associates’ Brett Sappington, said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could sim...

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“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...

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As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

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