That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers said they’d have a hard time giving up local broadcast television. Giving up sports was a distant second. The irony here is that these stations are supposed to be available for free.
From the article "The World Just Moved One Step Closer To Cord-Cutter Utopia" by Amy Lombard.
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