Providing market intelligence for more than 35 years

In The News

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve.

Feedback on the user experience from those who own or have tried VR headsets has been mixed, based on Parks Associates data. While the majority of survey respondents said they would like to be able to experience VR in their own homes, more than half also reported that they did not think the experience would be worth the extra expense of buying a headset. Most indicated that the experience exceeded their expectations, but one-fifth said it did not. One-third found the VR experience disorienting or uncomfortable.

From the article "The VR Experience: Challenges for a Growing Market" by Hunter Sappington.

Previously In The News

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably...

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...