Providing Market Intelligence for 40 Years

In The News

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300.

The firm said the total is more than double the amount when compared to 2014.

Within the past nine months, a number of major OTT services have made waves within the industry: NBCUniversal launched Peacock and WarnerMedia launched HBO Max. ViacomCBS is also planning a re-vamped CBS All Access and changing the name to Paramount+ while Apple and Disney continue to pour millions into promoting and building up their own streaming services released just last year.

The market research group also found that only six services have thrown in the towel so far in 2020. However, the report came out before Quibi this week confirmed it’s shutting down. Regardless, it’s a huge decline compared to 2018 when 19 services left the marketplace.

This spells trouble for theaters throughout the U.S. that have rushed to reopen despite an absence of mainstream blockbusters and a growing number of COVID-19 cases.

"As theaters began to reopen over the summer, film studios had to weigh their options in releasing new titles," said Steve Nason, research director at Parks Associates, in a statement. "The decision to delay the latest James Bond film ‘No Time to Die’ hit the theater industry hard, and Disney's announcement to move the Pixar film ‘Soul’ to Disney+ shows studios are putting more emphasis on streaming as many theaters remain closed or at limited capacity. We could see studios who also own streaming services experiment more with different transactional and windowing options within their offerings, as Disney did with ‘Mulan’ on Disney+ in September."

With many Americans still under some form of quarantine, critics suspect theaters are unlikely to recapture their audiences any time soon. 

From the article "The U.S. has nearly 300 OTT services to choose from" by Christian Balderas.

Previously In The News

Opportunities abound in video storage as DIY camera installs take off

"Sales of networked cameras will reach seven million units in 2019," said Dina Abdelrazik, Senior Analyst, Parks Associates. "Retailers like Best Buy have helped boost the profile of this product cate...

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive