Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.
From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.
A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates. The r...
It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a s...
Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...
Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...
