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In The News

The TV Tipping Point: Where Do We Go From Here?

January 26, 2017

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.

From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.

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About Parks Associates

The TV Tipping Point: Where Do We Go From Here?

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

38% of U.S. Households Have 2 or More OTT Subscriptions

Hulu Mounts Push To Draw And Keep Subscribers: Executive

The TV Antenna Rises Again

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