Providing Market Intelligence for 40 Years

In The News

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to Contour, and Comcast, which added it to the X1 platform. Amazon Prime also has been a supporting retailer of the digital library service Movies Anywhere since its 2017 launch. Keeping an eye on the hot ad-supported streaming trend, Amazon launched an AVOD service through its subsidiary IMDb.com in January. Meanwhile, Amazon Channels aggregates numerous other streaming services from top content suppliers.

Amazon Prime Video has been one of the biggest competitors to Netflix in streaming, coming in No. 2 in estimated domestic subscribers, according to Parks Associates estimates last fall.

From the article "The Top Retailers in Home Entertainment 2019: The Golden 12" by Thomas K. Arnold and Stephanie Prange.

Previously In The News

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...