Providing market intelligence for more than 35 years

In The News

The Time To Cut The Cord And Switch To Streaming TV Is Now

ESPN will also be coming to Sony’s PlayStation Vue service, available in select markets. Sony’s streaming offering looks more like a traditional cable bundle in that its basic package runs $49.99 and covers more than 50 channels, including local stations. But as Parks Associates research director Brett Sappington observed: “The pricing of the service makes Vue a tough sell.”

From the article "The Time To Cut The Cord And Switch To Streaming TV Is Now" by Rob Pegoraro.

Previously In The News

The FCC’s War to Liberate Your Cable Box

Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...

The Simple Reason Why I Won't Buy Roku Inc.

Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...