Providing Market Intelligence for 40 Years

In The News

The Time To Cut The Cord And Switch To Streaming TV Is Now

ESPN will also be coming to Sony’s PlayStation Vue service, available in select markets. Sony’s streaming offering looks more like a traditional cable bundle in that its basic package runs $49.99 and covers more than 50 channels, including local stations. But as Parks Associates research director Brett Sappington observed: “The pricing of the service makes Vue a tough sell.”

From the article "The Time To Cut The Cord And Switch To Streaming TV Is Now" by Rob Pegoraro.

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...