Providing market intelligence for more than 35 years

In The News

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies.    The news release summarizes their findings as follows: 

“The firm found that 66% of subscribers that get 5G or LTE FWA from MNOs consider their prices to be fair or good. This compares to 51% of fiber subscribers and 35% of cable subscribers. In addition, 62% of FWA subscribers feel that it is easy to contact customer service or technical support personnel.”

From the article, "The Sunday Brief: Fourth quarter earnings—out of favor" by Jim Patterson

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...