Providing market intelligence for more than 35 years

In The News

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources:
Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufacturers, content providers, application solutions providers, and broadband providers
Company financial reports and related secondary research Parks Associates consumer surveys and forecasts

Parks Associates reports:
- The Reinvention of Gaming Consoles, Q1 2014
- The Evolution of Streaming Media Devices, Q3 2014
- Modern Broadband: Maximizing Retention and Revenues, Q4 2014
- Winning the Consumer: Profiting from Superior User Interfaces, Q4 2014
- Global Connected Living Outlook: The Era of IoT, Q1 2015
- Privacy and Big Data: Safeguarding the Consumer, Q2 2015
- TV Everywhere and the New World of OTT, Q2 2015

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...