Providing market intelligence for more than 35 years

In The News

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on programming this year to entertain more than 158 million subscribers worldwide. There are 271 online video services available in the United States, according to the research firm Parks Associates, one for seemingly every predilection — Pongalo for telenovelas, AeroCinema for aviation documentaries, Shudder for horror movies, Horse Lifestyle for equine-themed content. (Offerings include a series called “Marvin the Tap Dancing Horse.”)

From the article "The Streaming Era Has Finally Arrived. Everything Is About to Change." by Brooks Barnes. 

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...