Providing Market Intelligence for 40 Years

In The News

The State Of The Smart Home: Voice Control

Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates.

“The act of ‘waking up’ a personal assistant by simply calling its name is a natural and intrinsic way of interacting with devices and has facilitated a robust user experience,” said Dina Abdelrazik, research analyst, Parks Associates. “The strong consumer response to voice control and voice-based technologies is driving ecosystem players to expand the voice-first landscape, as voice provides a natural gateway to smart home products. Integrating voice-enabled capabilities and features will lead to greater smart home adoption throughout the U.S. and Europe.”

From the article "The State Of The Smart Home: Voice Control."

Previously In The News

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...