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The State of Media and Entertainment 2018

Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing up for the few targeted plans that offer what they enjoy. But it didn’t feel like anyone was saving money in 2017. At the end of the year, Brett Sappington, senior director of research for Parks Associates, reported that 69 percent of U.S. households with broadband subscribed to at least one over-the-top (OTT) service, and the number of homes with three or more services was increasing. Netflix, Amazon Video, and Hulu were the most popular options, according to Parks. Meanwhile, the measurement specialists at Nielsen reported that 12 percent of total viewing time is going to streaming services, and 48 percent of that chunk is spent with Netflix. Speaking at an Advertising Research Foundation conference in October, Nielsen senior vice president of product leadership Brian Fuhrer agreed about the top three services, noting that Netflix is in 59 percent of U.S. homes with an SVOD subscription, Amazon is in 31 percent, and Hulu in 13 percent.

From the article "The State of Media and Entertainment 2018" by Troy Dreier.

Previously In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

38% of U.S. Households Have 2 or More OTT Subscriptions

Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks A...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

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One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

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