Providing Market Intelligence for 40 Years

In The News

The State of Live Video 2017

To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates.

Can Facebook stay on top of live video this year? Peters thinks it can. With its built-in audience checking in daily, and the ability to put videos directly in members’ feeds, it has a powerful advantage. Facebook doesn’t have to pull people in, because they’re already there. Expect Facebook to be a favorite of viewers and sports leagues this year.

Facebook Live quickly became the de facto leader in live streaming, rolling out the service first to celebrities and then to all Facebook users.

Brands, however, are another story. Brands love advertising on Facebook, but after a revelation in September when the industry learned Facebook had inflated its video performance numbers, buyers have been more determined to get solid stats about how many people are watching and for how long. Ever a closed garden, Facebook has so far resisted opening access to viewer data, something that likely won’t change in 2017.

“I don’t know how much they’ll open up. Facebook knows the value of the data. I think that Facebook is going to want to retain control of that to be able to monetize that,” Sappington says.

Live video will gain viewers on many different platforms this year. Peters sees 2016 as a foundation year for live streaming, with an explosion of different platforms waiting to show what they can do in 2017. Last year was about learning what works in terms of marketing and packaging. This year, networks and publishers know how to attract an audience. He expects more live sports deals along the lines of CBS All Access streaming the NFL. Amazon will stream a lot of high-end premium sports, although the leagues might be niche rather than mainstream. 

From the article "The State of Live Video 2017" by Troy Dreier.

Previously In The News

Battle of the Bots: A Truly Useful Helper Is Approaching Fast

For a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner with the c...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive