Providing market intelligence for more than 35 years

In The News

The Smart Money: Residential Security System Sales Sluggish

After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U.S. internet households.

Parks Associates research indicates that less than 10% of security system owners reported purchasing their system in the past year – matching a low point since the beginning of the pandemic. When considering the margin of error, this rate is at near parity with recent quarters, but the slow housing market and depressed consumer spending are having an impact on security system sales.

From the article, "The Smart Money: Residential Security System Sales Sluggish" by Daniel Holcomb

Previously In The News

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...