Providing Market Intelligence for 40 Years

In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options have changed the consumer relationship between “safety” of the home and the providers of these products and services.

From 2022 to 2025, device-only adoption has doubled from 7% to 14%, which translates to about 17 million households that own a networked camera, video doorbell, or floodlight camera. Paid service adoption across security systems and security devices also increased from 30% in 2022 to 35% in 2025.

Professional monitoring of security systems still commands most subscriptions (57% of paid services), yet self-monitoring of systems continues to grow, representing nearly one-fifth of the paid base. Among households without systems, 66% of video doorbell owners and 63% of smart camera owners pay for at least one service, most commonly video storage and emergency alerts to users’ phones. This trend highlights a critical dynamic: consumers equate ongoing payment with functionality, not necessarily monitoring 24/7.

From the article, "The Smart Money: Residential Security Continues Market Shift" by Daniel Holcomb

Previously In The News

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive