Providing Market Intelligence for 40 Years

In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options have changed the consumer relationship between “safety” of the home and the providers of these products and services.

From 2022 to 2025, device-only adoption has doubled from 7% to 14%, which translates to about 17 million households that own a networked camera, video doorbell, or floodlight camera. Paid service adoption across security systems and security devices also increased from 30% in 2022 to 35% in 2025.

Professional monitoring of security systems still commands most subscriptions (57% of paid services), yet self-monitoring of systems continues to grow, representing nearly one-fifth of the paid base. Among households without systems, 66% of video doorbell owners and 63% of smart camera owners pay for at least one service, most commonly video storage and emergency alerts to users’ phones. This trend highlights a critical dynamic: consumers equate ongoing payment with functionality, not necessarily monitoring 24/7.

From the article, "The Smart Money: Residential Security Continues Market Shift" by Daniel Holcomb

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the th...

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive