Providing market intelligence for more than 35 years

In The News

The Smart Money: Professional Installation Gains Ground

Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029.

While DIY remains the entry point for many households, Parks Associates’ research shows that 29% of consumers ultimately turn to professionals for help, even if they first attempt self-installation.

Parks Associates data indicates year-over-year increases in professional installation across categories, but smart lighting in particular shows notable expansion.

Parks Associates reports that Net Promoter Scores (NPS) for smart cameras reach 49 when installed professionally, compared to 41 for self-installed units. 

From the article, "The Smart Money: Professional Installation Gains Ground" by Elizabeth Parks

 

Previously In The News

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...

Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years

Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...

The Smart Money: Residential Trends and Consumer Insights

Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...