Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029.
While DIY remains the entry point for many households, Parks Associates’ research shows that 29% of consumers ultimately turn to professionals for help, even if they first attempt self-installation.
Parks Associates data indicates year-over-year increases in professional installation across categories, but smart lighting in particular shows notable expansion.
Parks Associates reports that Net Promoter Scores (NPS) for smart cameras reach 49 when installed professionally, compared to 41 for self-installed units.
From the article, "The Smart Money: Professional Installation Gains Ground" by Elizabeth Parks
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