Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029.
While DIY remains the entry point for many households, Parks Associates’ research shows that 29% of consumers ultimately turn to professionals for help, even if they first attempt self-installation.
Parks Associates data indicates year-over-year increases in professional installation across categories, but smart lighting in particular shows notable expansion.
Parks Associates reports that Net Promoter Scores (NPS) for smart cameras reach 49 when installed professionally, compared to 41 for self-installed units.
From the article, "The Smart Money: Professional Installation Gains Ground" by Elizabeth Parks
Amazon and Roku together control more than 70% of the streaming-media player market, according to industry researcher Parks Associates. From the article "HBO Max Is Finally Coming to Amazon Devices...
About 60% of U.S. households currently use Netflix, according to research firm Parks Associates, and it still holds a sizable lead over most of its rivals—though some new entrants are gaining ground f...
The coronavirus pandemic has been a boon for major streaming services, including Netflix Inc., Disney’s Hulu and Amazon.com Inc.’s Prime Video, whose subscriber base soared last year in the midst of g...
Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...
