Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029.
While DIY remains the entry point for many households, Parks Associates’ research shows that 29% of consumers ultimately turn to professionals for help, even if they first attempt self-installation.
Parks Associates data indicates year-over-year increases in professional installation across categories, but smart lighting in particular shows notable expansion.
Parks Associates reports that Net Promoter Scores (NPS) for smart cameras reach 49 when installed professionally, compared to 41 for self-installed units.
From the article, "The Smart Money: Professional Installation Gains Ground" by Elizabeth Parks
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
DirecTV and its competitors, including Google’s (GOOGL, -0.34%) YouTube TV and Dish Network’s (DISH, +1.99%) Sling TV, sure seem like a better deal than cable. The cost is lower, the apps are capable,...
Only 14% of consumers who owned an Internet video streaming device used one from Google in the first quarter, down from 18% a year earlier and 21% two years ago, according to surveys by research firm...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
