Providing Market Intelligence for 40 Years

In The News

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security market.

Parks Associates highlighted several key insights into consumer technology – including that for the first time, smartphone ownership (90%) has surpassed TV ownership (88%) in households. Smartphones, along with other connected devices like wireless earbuds, tablets, and smart TVs, are now ubiquitous and essential for various daily activities, including entertainment, work, and personal communication.

In addition, Parks Associates research shows that 92% of U.S. households now have internet service and that connectivity is a critical part of consumers’ lives. Among all internet households, 66% own a smart TV, 42% have at least one smart home device, 31% have a security system, and 89% watch streaming video services.

According to Parks Associates data, more smart home buyers now self-identify as mainstream technology users. In addition, nearly 30% of U.S. internet households now have three or more smart home devices.

The presence of numerous Chinese brands in the home video surveillance space reflected the global nature of the smart home market, according to Parks Associates.

Parks Associates will address the role of smart home devices with utilities at its 15th annual Smart Energy Summit, co-located with DISTRIBUTECH, on Feb. 27-28 in Orlando.

Parks Associates research shows that the average household now has 17 connected devices.

As of Q3 2023, Parks Associates research shows that 66% of U.S. internet households own a smart TV, with Samsung’s Tizen OS leading at 35%. Leaders in this category – like Samsung – control the hardware, software, and user data, offering a comprehensive user experience. Samsung’s role extends beyond smart TVs to the connected home and smart appliance markets, particularly through Samsung SmartThings.

From the article, "The Smart Money: 7 Smart Home and Security Trends from CES" by Elizabeth Parks

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive