Providing Market Intelligence for 40 Years

In The News

The Smart Money: 5 CES Smart Home Takeaways

The 20th annual CONNECTIONS Summit at CES, hosted by Parks Associates, featured panel discussions that examined the most impactful dynamics shaping the connected home, including AI advancements, the shifting home security market, new approaches to home energy management, the expansion of the multifamily market, and more.

Key Highlights

  • The 20th annual CONNECTIONS Summit at CES painted a clear picture of where the smart home is heading: agentic AI is moving from novelty to foundational infrastructure, with platforms competing on how effectively they reduce false alerts, explain system behavior, and automate daily routines — with premium AI features increasingly locked behind subscription tiers.
  • Two converging trends are reshaping the security hardware landscape: sensor fusion is turning cameras into proactive "super sensors" that combine radar, environmental, and motion data for richer situational awareness, while Matter interoperability is eliminating the closed-ecosystem silos that have frustrated installers and consumers alike.
  • The business model stakes are rising — subscription strategies are shifting toward tiered value clarity, and ultra-low-power edge-AI silicon is enabling always-on, privacy-preserving local processing that reduces cloud dependence, extends battery life, and sets a new baseline for what consumers expect from connected devices.

From the article, "The Smart Money: 5 CES Smart Home Takeaways" by Daniel Holcomb

Previously In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...