Providing market intelligence for more than 35 years

In The News

The role healthcare plays in the 'smart home'

The smart home is moving from being a dream for the future to a reality today--and healthcare will play a vital role in that new frontier, especially in the wake of the Supreme Court's ruling on the Affordable Care Act, according to a new report from Parks Associates.

A "smart healthcare room" is one of many potential scenarios for the blend of the smart home and mobile healthcare, said Harry Wang, Parks Associates' director of mobile and health products research.

"[T]here are multiple routes for smart homeservice providers to enter the health-related markets," Wang told FierceMobileHealthcare in an email interview. 

From the article "The role healthcare plays in the 'smart home'" by Judy Mottl.

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

3 Stocks to Tap the Connected TV Boom

One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...