Providing market intelligence for more than 35 years

In The News

The rise of health and fitness wearables

Increased use of high-speed Internet may be one reason for that jump, but the top driver, according to Harry Wang, director of mobile and health products research at Parks Associates, is that the devices are becoming more personal and more customized.

Wang tells FierceMobileHealthcare that device makers have found that more sophisticated features and functionality drive consumer interest and use. That's critical, as the devices must be used consistently in order to be effective.

From the article "The rise of health and fitness wearables" by Judy Mottl.

Previously In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

Intel pushes Amazon Alexa to third party devices

The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...