Providing market intelligence for more than 35 years

In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college sports. But he questioned how valuable the service would be to fans of the MLB and NHL.

“If you’re a sports fan, are you interesting in a generalized sports service with little pieces from everywhere?” said Sappington, guessing that baseball and hockey fans would likely go for MLB.TV or NHL.TV.

ESPN+ will be offering MLB.TV for an additional $24.99 per month and said it will do the same with the NHL beginning with the 2018-2019 season.

From the article "The probability of success for ESPN+" by Ben Munson.

Previously In The News

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...