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The Open Connectivity Foundation is Simplifying the Smart Home

For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associates published earlier this year, more than 100 million U.S. households did not have a smart home device as of the end of 2016. That’s out of a possible 117 million. That means smart home market penetration is around 14.5 percent right now. The numbers have been climbing, but not at the pace that analysts expect.

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Previously In The News

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...