Providing Market Intelligence for 40 Years

In The News

The next Apple TV puts company in rare role: Playing catch-up

One of the first mainstream devices of its kind, Apple TV is a big seller worldwide. Apple has sold 25 million of the boxes in its lifetime, Chief Executive Tim Cook said in March. That beats Roku's 10 million total sold as of last year. Neither Google nor Amazon has released stats for their streaming devices, Chromecast and Fire TV, respectively.

However, Apple TV has been slipping. Last year, its US sales fell to fourth place behind Roku, Chromecast and Fire TV, according to estimates from market researcher Parks Associates. Strategy Analytics, another market researcher, similarly notes that for the first time, Apple sold fewer Apple TVs in the second quarter than it had a year earlier.

Last year, Parks Associates reported an even smaller percentage of streaming-media device owners who use voice controls, putting the number at about 4 percent. Barbara Kraus, director of research at the firm, noted that gaming consoles, not streaming-media devices, are the natural place for spoken commands to break out because video games are more interactive compared with the passive act of watching TV.

From the article "The next Apple TV puts company in rare role: Playing catch-up" by Joan E. Solsman.

Previously In The News

Is The End Of The Games Console Nigh?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 20...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive